Click  below to subscribe to eWay's "Collaborative e-Publishing" newsletter. User Name: Password    Features Compare the cost and functionality of the eWayDirect publishing software to any other on the market! eWayDirect has three core components: eWay Publisher eWay Delivery eWay Marketplace   eWay Publisher Minimum required size of database None Can it be used by a "newbie" Yes Ramp-up time Less than 1 week Database host eWay servers hosted at Globix in NYC Web-based functionality Yes Web-based administration Yes List segmentation: Yes         -Preview lists Yes         -Sampling Yes Response driven list segmentation Yes Message creation Yes - simultaneously in Text, HTML, and AOL formats Message personalization Yes- Header, footer and throughout message Member enabled template construction Yes Message archiving and content storages Yes Scheduling Yes with full alert system Include links with real-time tracking: Yes         -Opens Yes         -Bounces Yes         -Unsubscribes Yes         -Click-throughs Yes         -Sign-ups Yes Automated data transfer Yes Double opt-in Yes - with automated response templates Automated subscribes from member site Yes Firewall security Yes Private labeling Available with strategic alliances eWay Delivery Minimum message delivery size None Message delivery speed 90 per second Detect and send messages in Text, HTML, and AOL formats Yes - with member control to override and send all messages in one format Handle local and global unsubscribes Yes Automated removal of unsubscribes Yes eWay Advertising Marketplace: Targeted advertising Yes - full member control Web-based Yes e-list and message profiling Yes Publisher and/or advertiser initiated Yes Content-based advertising ("infotising") Yes Click and place ad insertions Yes Multi-media ads Yes Quick Marketing the "eWay": Send us your current database. We set up your site to acquire and download new sign-ups to your database. Create segmented e-lists from your database. Create publications (newsletters and announcements) targeted at each list, and save your content for reuse at a later date. Deliver "previews" and "samples." Edit publications based on preview and sample feedback. Deliver publications. Tweak or set up new e-lists based on "action" rates for stories/articles included in the publications. Use "action" rates to set pricing for advertising in publications. Send publication "data card" to potential advertisers. Negotiate ad deals to use in next edition of publication. Build profitable publications.