eWay Dialog is the core platform most clients use to begin executing their e-marketing strategies. It is perfect for marketers wishing to use the Internet to build closer relationships with their customers and prospects, build ongoing brand recognition, and improve the lifetime value of their customers. eWay Dialog is an Internet based application that includes all the tools needed to build and manage targeted e-lists, deliver high quality marketing campaigns, and track results in real time. Our clients can easily use this application to tailor communications to meet each customer's unique needs.

eWay Commerce builds on the functionality of eWay Dialog and adds important additional features and benefits to marketers selling goods and services directly on the Internet. The tools in this platform allow marketers to track sales and additional customer behavior directly to ROI in real time, and use these analytics to quickly target their "Most Valuable Customers". Recipient actions can be tracked to sales down to the SKU level, as well as entry view, pathing and exit page views. This information can further be used to develop more targeted campaigns.